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William McDonough: The wisdom of designing Cradle to Cradle

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http://www.ted.com - Architect and designer William McDonough asks what our buildings and products would look like if designers took into account "All children, all species, for all time." A tireless proponent of absolute sustainability (with a deadpan sense of humor), he explains his philosophy of "cradle to cradle" design, which bridge the needs of ecology and economics. He also shares some of his most inspiring work, including the world's largest green roof (at the Ford plant in Dearborn, Michigan), and the entire sustainable cities he's designing in China.

Channel: People & Blogs
Uploaded: November 30, 1999 at 12:00 am
Author: TEDtalksDirector

Length: 21:56
Rating: 4.93
Views: 50761

Tags: ted  tedtalks  

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Video Comments

amwatso (November 30, 1999 at 12:00 am)
This guy is a knuckle head read this month's Fast Company!
papasitoman (November 30, 1999 at 12:00 am)
I gotta get this guy's book! That was one of the better TED presentations.
mcraw112 (November 30, 1999 at 12:00 am)
i have to read this book for a design class in college... it made me think in a different way and i thought that this guy is a genus
Psqwall (November 30, 1999 at 12:00 am)
Yar
Go0mbah (November 30, 1999 at 12:00 am)
Sorry if I didn't describe that very well, I lost track of what I was typing and didn't bother to give up or fix it.
Go0mbah (November 30, 1999 at 12:00 am)
Bill brought a huge stack of books to Cape Cod when we went on vacation, he had about 20 of them. He showed me that... Even though there are cars available that are "Less Bad" by saying they get approximately 35 MPG, it's still not good. So it's like this, -- Even though we're slowing down our consumption of fossil fuels, it's like instead of heading 50 MPH in the wrong direction, we're heading 20 MPH in the wrong direction. We need to start heading in the right direction.
zstowasser (November 30, 1999 at 12:00 am)
you must be the change you wish to see in the world.
darrenmmurtha (November 30, 1999 at 12:00 am)
I guess you've never heard of albert speer
rpm297 (November 30, 1999 at 12:00 am)
Designers and architects inherently seem to be great leaders. Just look at the dad from the Brady Bunch.
mtnpoet (November 30, 1999 at 12:00 am)
I couldn't name many heros off hand, for there are many in this world of ours. William McDonough is one of my ecological heros. The book Cradle To Cradle was so good I bought a few extra copies for friends. The texture of the book pages itself as a recycled polymar is worth experiencing.William McDonough gives me hope.

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